Blog
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Testing machine readability: Essential tools for content extraction, structured data, and semantic analysis
A comprehensive guide to tools for testing how AI systems extract, parse, and understand your content.
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The anatomy of a machine readable page
A practical guide to making web content truly machine readable, with examples showing how semantic HTML, metadata, and structured data work together to help AI systems understand your content.
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What is AIO? The three-letter acronym that can’t decide what it means
AIO is a slippery acronym. Depending on context, it can mean anything from IT automation to AI optimisation to ambient intelligence. This post maps out the most common meanings in use today and explains why context is key to understanding them.
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How to track ChatGPT referrals in GA4
Learn how to identify and track referrals from ChatGPT in Google Analytics 4. This post explains how ChatGPT tags outbound links with a UTM parameter and shows you how to filter for those sessions in GA4 to measure clicks, engagement, and cited pages.
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What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) focuses on structuring your content so AI systems like LLMs and agents can understand, interpret and surface it as a direct answer to user queries.